When potential customers or investors are forming their perception of a company, most tend to begin by looking at the business model. People consider what competitive advantage the company may have in its industry, its sustainability, its adaptability, its product quality, and its customer relations record. Comparing these points helps portray how a company differs from its competition and it can give a broad idea of the direction in which it is headed. Proactive companies continue to advance, whether by increasing their product offerings, or by improving their existing products; in some cases, both occur.
In January, Lamin-x exhibited an example of this advance by introducing two colors to our film line-up: Amber and Green. We have also enhanced our Red film, giving it a richer hue.
Continually improving our product base, Lamin-x brings new options to accommodate an ever-changing automotive market and its trends. Our goal is to surpass, not simply maintain, the standard in our industry.
We thank you for a successful 2012 and hope you enjoy these new offerings.
The Lamin-x Crew