In order to understand the importance of a brand, a company must know that a brand is a promise. When we stop and think of top brands we immediately know what they promise. McDonald’s sets a great example of branding by promising “Simple, Easy Enjoyment”.
The investment that the big name brands make ensures that you know what you’re going to get with a well-branded product or service. In order to achieve this, the brand must implement a strong combination including a logo, font type, colors, designs, price, personality, and service. For example, when you think of BMW your first thoughts are probably going to be along the lines of “comfortable, well built, German” and, more importantly, “safety.” In order to build such brands it takes an abundance of time, money and hard work. The result: a brand that speaks volumes in just a few syllables.
When a customer receives a Lamin-x product they can be sure they are receiving not only a stylish film but also the best protection available in the market. Unfortunately, more and more often there are brands with similar claims. These brands tend to run into many problems. When developing a cheaper “knock off” brand from scratch, a competitor needs something quick; however, the serious issue often not taken into consideration is they lack a strong existing brand already in place.
That’s what Lamin-x is: a proven brand with a promise we’ve kept for 10 years, and will continue to keep. We offer unmatched quality, warranty, customer service, and protection. Lamin-x has become a staple in the automotive headlight, tail light, and paint protection market. As a memorable product that’s created car enthusiast loyalty, Lamin-x continues to set the bar year after year!
We know the little things mean alot to our customers, so when you think about our brand, think about all the elements of our promise: look, service, appeal, satisfaction, and quality. We look forward to hearing from you and we welcome your commitment to our brand, as we know you welcome our commitment of quality satisfaction.